Choose the tool that matches the tracking job.

Start with the thing you are trying to measure: traffic arriving from a campaign, or clicks leaving your website for another destination.

Campaign URL Builder

Build GA4-ready campaign URLs with consistent UTM parameters for external campaigns.

  • ✓Use for paid media, email, social, referral, partner, and QR campaigns.
  • ✓Creates source, medium, campaign, content, term, and campaign ID parameters.
  • ✓Includes a checklist for how the finished URL connects to GA4 reporting.
Open Tool

Outbound Click Tracking

Plan how to track clicks from your website to external domains in Google Analytics 4.

  • ✓Use for booking links, partner referrals, social profiles, checkout links, and app stores.
  • ✓Helps decide between GA4 Enhanced Measurement, gtag.js, and Google Tag Manager.
  • ✓Generates a recommended event name and setup checklist for important outbound clicks.
Open Tool

Campaign URL builder vs outbound click tracking planner.

Both tools support cleaner GA4 measurement, but they solve different tracking jobs.

Use the Campaign URL Builder when traffic is coming to your site.

Create UTM-tagged links for paid media, email, partner, QR, social, and referral campaigns before visitors arrive.

Use the Outbound Click Tracking planner when visitors are leaving your site.

Document how GA4 should measure booking links, partner referrals, app stores, checkout links, and other external destinations.

Use both when a campaign sends traffic to a page with external conversion paths.

UTMs explain where the visitor came from. Outbound click tracking explains which external destination they chose next.