Choose the tool that matches the tracking job.

Start with the thing you are trying to measure: traffic arriving from a campaign, or clicks leaving your website for another destination.

Campaign URL Builder

Build GA4-ready campaign URLs with consistent UTM parameters for external campaigns.

  • ✓Use for paid media, email, social, referral, partner, and QR campaigns.
  • ✓Creates source, medium, campaign, content, term, and campaign ID parameters.
  • ✓Includes a checklist for how the finished URL connects to GA4 reporting.
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Outbound Click Tracking

Plan how to track clicks from your website to external domains in Google Analytics 4.

  • ✓Use for booking links, partner referrals, social profiles, checkout links, and app stores.
  • ✓Helps decide between GA4 Enhanced Measurement, gtag.js, and Google Tag Manager.
  • ✓Generates a recommended event name and setup checklist for important outbound clicks.
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